Weekly therapy
Ongoing EMDR & depth work
Regular 55-minute sessions over secure video, for New York residents. The steady core of the practice.
$395per 55-minute session · weekly
Fees & insurance
What therapy here actually costs.
No hidden numbers, no runaround. Full Color is a private-pay practice — here's the fee, how out-of-network reimbursement works, and the questions you're probably already holding, answered plainly.
The fee
One clear rate, and what it buys.
New-client sessions are $395 for 55 minutes, held weekly over secure video for New York residents. That's the whole number — no intake surcharge, no per-email billing, no tiering by how hard the week was.
Full Color is out-of-network by design. Working outside insurance panels means your care is shaped by what actually helps you — not by what a plan will authorize, how a session gets coded, or a reviewer's idea of how many sessions is "enough." It's an investment in depth, and it's priced like one.
EMDR intensives
Months of therapy in a day
Concentrated EMDR held in a half- or full-day block — for going deep in a focused window instead of stretching the work across a calendar. By quote.
From $2,000half-day · quoted individually
Coaching · national
Non-clinical, forward-looking
A separate, non-therapy offer for goals and momentum — no diagnosis, no trauma processing. Available across the U.S., not only New York.
$300–450per session · packages available
More on each: EMDR intensives → · Coaching →
Out-of-network benefits
Many plans pay you back a meaningful share.
A superbill — the itemized receipt your insurer needs — comes with every session. If your plan includes out-of-network coverage, many PPO plans reimburse 50–80% of the fee once your deductible is met. That can bring your real, after-reimbursement cost well below the sticker number.
Reimbursement is between you and your insurer, and every plan is different — so it's worth a two-minute call before you start. A few questions tell you almost everything:
- Do I have out-of-network outpatient mental health benefits?
- What's my out-of-network deductible, and how much of it have I met this year?
- What percentage do you reimburse for CPT code 90837 (a 60-minute session)?
- Is there a limit on the number of sessions per year?
- How do I submit a superbill, and how long does reimbursement take?
One honest caveat: out-of-network rates are set by your insurer, not by us, so we can't promise a specific dollar back. What we can promise is a clean superbill, every time, and a straight answer to any billing question.
Scheduling & cancellations
Life happens — here's the policy anyway.
Your session time is held just for you, so cancellations need a little notice. Reschedule or cancel with at least 24 hours' notice at no charge. Inside 24 hours, the session is billed at 50%; a missed session with no notice is billed in full. Genuine emergencies are handled like human beings — talk to Alex.
Questions people actually ask
Fees & fit, answered.
Why don't you take insurance?
Two reasons, both about your care. In-network rates come with a plan's rules — session caps, a diagnosis on file, coding that can shape treatment more than your goals do. And in-network panels for specialized trauma work are often full or nonexistent. Staying out-of-network keeps the work between you and your therapist, while superbills mean you can still put your benefits to use.
What's a superbill, and how do I use it?
It's an itemized receipt with the codes your insurer needs. You pay for your session, Alex gives you the superbill, and you submit it to your plan for out-of-network reimbursement — many PPO plans pay back 50–80% after your deductible. The section above lists the exact questions to ask your insurer.
How does the free consult work?
It's a 15-minute video call, no cost and no pressure. You say what's going on, ask anything, and get a feel for whether this is a fit. If it isn't, Alex will point you toward someone who is. Book the consult →
Is everything really over video?
Yes. Full Color is telehealth-only, for residents anywhere in New York State. Secure video means no commute and no waiting room — the same depth of work, from wherever you feel most like yourself.
Do I have to be LGBTQ+ to work with Alex?
No. The practice is built to be fluent in queer and trans life so that context is understood rather than explained — but the door isn't gated. If the approach fits what you're carrying, you're welcome here.
Am I signing up for years of this?
No fixed length. EMDR is structured, goal-oriented work, and many people feel real movement in a defined stretch rather than an open-ended one. If a concentrated approach fits your life better, ask about intensives →.
Everyone deserves joy
Start with a free conversation.
Fifteen minutes, no cost, no pitch — just a chance to see if this is the right fit before anything else.